Cup Print migrates all cloud workloads to Servecentric Enterprise Cloud


Cup Print is the largest supplier of environmentally-friendly paper cups in Europe and has invested significantly in sustainable technologies to add to their core offering of high-speed, on-demand, short-run coffee cup printing. Between their operations in Ireland, Germany and the U.S., Cup Print employ over 180 people and the vast majority of production is of alternative sustainable paper cup models. Their two alternative coating paper cup varieties include a recyclable paper cup and a compostable cup – both available with custom designs in quantities from as low as 1000 pcs within a 15-day production lead time. 

Cup Print’s Double Wall recyclable cups are the first paper cups to achieve AAA certification by the Institute cyclos-HTP in conjunction with the European Green Dot scheme and the Cup Print compostable paper coffee cups are compostable in industrial composting conditions. In some countries, these compostable cups can be gathered together with food waste collecting schemes and many domestic ‘brown bin’ waste streams.

Additionally, Cup Print also use recycled raw material wherever food and hygiene regulations permit and, as of 2019, Cup Print hold PEFC certification to guarantee that all virgin paper stock is sourced from sustainable forestry resources – plus BRCGS Grade A Status for High Hygiene and Quality Management Standards.

In 2018, Cup Print joined forces with global food service and packaging leader, Huhtamaki.


Over a number of years, Cup Print had built up a set of cloud-based compute and storage resources in multiple locations with Digital Ocean. As a result, management of the resources became challenging and some issues related to performance consistency started to emerge. Additionally, the platform was unable to service certain geographical locations where Cup Print operates.

The company set out a strategy to consolidate all servers, databases and other data sets to a single, reliable platform. The platform would have to be able to service all locations, provide reliable and consistent performance across all servers and the migration process would need to be as straightforward as possible.

“To support our business model, we needed a platform that would firstly enable a simple migration process to a robust and secure cloud environment. Additionally, the service would need to provide stable and predictable performance from a single location that could service all jurisdictions globally.” David Kelly, Head of Digital, Huhtamaki Cup Print


Servecentric Enterprise Cloud, powered by CloudSigma proved to be an ideal solution for Cup Print. Firstly the company was able to meet directly with the cloud service provider and work through the requirements, accurately assess costs and formulate a migration strategy. Servecentric was able to provide a fully functional PoC within hours of the initial request as servers could be migrated without any modification requirements. Following successful deployments of initial test servers, migration of the remaining workloads from multiple locations took place and now, all services are run successfully from Servecentric Enterprise Cloud in Dublin.

“We considered a number of cloud services including those of the Hyperscale providers, but the keys to our choice of Servecentric’s offering were cost certainty, 24 x 7 direct support (from Servecentric and CloudSigma) and consistent compute and storage performance across all VMs, regardless of size.” David Kelly, Head of Digital, Huhtamaki Cup Print


Once all migrations were successfully completed, the management overhead for the server landscape was significantly reduced. This reduction in overhead, along with the service levels provided through Servecentric and CloudSigma, has allowed Cup Print’s IT staff to focus more directly on development strategies rather than day to day operations.  Additionally, the performance from both compute and storage perspectives has been so good, that Cup Print has been able to reduce the overall platform requirements which has led to direct consumption cost savings.

“The Cup Print project is a perfect example of where our Cloud works well. As we were able to clearly and accurately forecast costs upfront and our client could be fully confident of premium performance across all workloads, we were able to demonstrate the value prior to migration. The migration process then was simple and now we are working with Cup Print and Huhtamaki to look at further cloud migration opportunities for other parts of the business.” Brian Roe, Commercial Director, Servecentric.

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